Framework

The IJM Marketing system

A clear, documented approach to running paid ads for car detailing businesses. No black box. No vague promises. This is exactly how we work.

01

Meta Ads

Facebook and Instagram are the highest-ROI channels for car detailing businesses. Before/after transformations, local targeting, and visual creative make this market exceptionally well suited for paid social.

We run broad-targeting campaigns using Meta's Advantage+ system, letting the algorithm find your customers rather than trying to outguess it with narrow interest stacks. We focus our energy on creative quality and volume.

  • 15-20 diverse creatives at launch: different hooks, formats, and angles
  • Before/after video and static image testing in every campaign
  • Broad targeting via Advantage+ Shopping Campaigns (ASC)
  • Daily creative performance review: winners scaled, losers cut
  • Retargeting campaigns for warm audiences who engaged but didn't book

Kill / Scale Rules

Any creative spending over $500 with a cost per lead above 2x target gets killed within 72 hours. Winning creatives get budget increased by 15-20% every other day until performance degrades. No exceptions.

02

Google Ads

Google Search captures customers at the exact moment they're looking for detailing services. High intent, ready to book. We run tightly structured search campaigns targeted to your service area.

Unlike Meta, Google Ads targets intent rather than interruption. A customer searching "car detailing near me" is worth more than a cold social impression, and we price campaigns accordingly.

  • Local search campaigns targeting your city and surrounding areas
  • Negative keyword lists built from day one to eliminate wasted spend
  • Call and form submission tracking configured before launch
  • Performance Max campaigns for broader reach with conversion data
  • Weekly bid adjustments based on conversion data
03

Websites

Paid traffic sent to a weak website is wasted money. We build fast, conversion-focused landing pages specifically for car detailing businesses, not generic templates with stock photos.

Every page is built around one goal: turning a visitor into a booked appointment. Clear offer, clear CTA, and fast load times that don't lose mobile users.

  • Mobile-first design. 70%+ of detailing customers find you on their phone
  • Single clear call-to-action per page, with no distractions
  • Before/after galleries and social proof baked in
  • Google and Meta pixel tracking installed and verified
  • Fast hosting: under 2 seconds load time
04

Tracking

Bad data leads to bad decisions. Before any campaign goes live, we verify that every conversion event is firing correctly, so we're optimizing on real bookings, not phantom signals.

  • Meta Pixel installed and tested on every key page
  • Conversions API (CAPI) configured for accurate attribution
  • Google Analytics 4 with conversion events set up
  • Call tracking for phone-based bookings
  • Weekly performance reports: spend, leads, cost per booking
Let's talk

Want to see this applied to your business?

Book a free strategy call and we'll walk through exactly what a campaign would look like for your detailing shop.

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